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Your list of email subscribers is a valuable asset. But if you don’t re-engage them after they subscribe, then you’re leaving opportunities on the table. In this video. Acadium CEO Moe Abbas explains how to leverage email marketing for re-engagement.
00:00 Intro
01:10 Why email marketing
01:25 How to convert subscribers into buyers
03:05 What is an email sequence?
03:35 How to create an email sequence
04:24 What if I annoy my subscribers?
05:05 The “give, give, ask” approach to email marketing
06:08 Email marketing personalization
06:34 Making the offer
07:55 Staying top-of-mind with your email subscribers
08:50 How to write re-engagement emails
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