To be successful, #digital marketers often must be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better marketing results.
The following are 7 must-know psychology lessons that you should apply to your strategy as soon as possible to boost your #digital marketing game.
1. #Emotional Marketing
There are two types of strategies that affect consumers’ buying habits:
Rational marketing promotes the quality and usefulness of the product, emphasizes the benefits, and appeals to the rational or logical consumer. And emotional marketing that approaches consumer on a personal level and focuses on the tone, lighting, and mood to increase loyalty and boost conversions.
2. #Social Proof
According to social psychologist Robert Cialdini, social proof is one of the most important tactics for influencing and convincing customers[3]. Social proof or social influence is based on the fact that people love to follow the behavior of others. We tend to adopt the beliefs or mimic the actions of people we trust and admire.
3. #Grounded Cognition
Grounded Cognition theory is based in the principle that people can experience a story that they read, watch or hear as if it was happening to them. It also states that people tend to forget dry facts and figures. If you want your customers to remember your message, you have to incorporate it into a story.
4.# Paradox Of Choice
Giving people the freedom of choice can positively influence your marketing efforts. However, too many choices make people nervous and can negatively impact conversion rates. According to psychologist Barry Schwarz, providing people with limited range of choices reduces customers’ anxiety and leads to better marketing results.
5. #Information-Gap Theory
George Loewenstein[4] proposed that people experience a strong emotional response when they notice a gap between what they know and what they want to know. This means that you have to create a feeling of curiosity within your audience and give them information that fulfills their need for knowledge. An effective way to incorporate it in your content marketing is by creating powerful headlines.
6. #The Commitment and Consistency Theory
This means that if you get your customers to make a small commitment towards your brand, like signing up for a newsletter, they are more likely to make a larger commitment.
7. #Loss Aversion Theory
Loss aversion theory refers to the tendency of people to avoid losses rather than acquire gains. The negative feelings associated with loss are even twice as powerful as good feelings of gain. You can effectively use this theory in your advantage if you analyze your audience, learn their fears and create content that emphasizes benefits of your brand that eases those fears. There are many keyword research tools that can help you better understand what questions people are asking.
Additionally, many analytics tools can help you find the best way to address your audience’s concerns and understand if you’ve answered audience’s questions well. These tools can help you discover how people interact with your content, what channels do they use, what kind of content works well and what kind of content doesn’t engage them. Use them to make the implementation of loss aversion theory more effective.
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