If you’re an Amazon seller and you’re not using videos to highlight your Amazon product on your listing and off Amazon, there’s no question you’re missing out on massive sales! Videos are a huge conversion booster that help get shoppers off the fence and complete their purchase of your product.
Apart from communicating a ton of your product benefits in a short period of time, videos set your Amazon product listing apart from competitors who are not using videos to showcase their product, demonstrate their product, and put social proof behind their product using Review or Testimonial videos, Demo videos and videos talking about the Features & Benefits of your product.
You can say so much in a single Amazon product video, but you should aim to have at least these 7 videos in your listing and in your Amazon product asset library. Videos are hands down one of my favorite Amazon seller tools and conversion rate optimization techniques I use to scale an e-commerce business.
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