Learn how to incentivise your clients, customers and colleagues so that they will stay, pay and refer. Give them high value, high status incentives that are not available just anywhere to just anyone and turn them into raving fans of your business. All this and you don’t have to do anything beyond the initial set-up. No more cutting costs, giving away your profits or adding benefit after benefit to bring clients on-board as you watch your hard work get whittled away bit by bit until you wonder how you will make ends meet. Instead you will feel good and make your clients, customers and colleagues feel good too as you give them highly desirable incentives that cost you very little in terms of cash and next to nothing in terms of time and effort. Don’t you owe it to yourself to solve one of the major headaches of being in business?