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Today we’re doing a deep dive into the core of how we view Marketing, Sales, and Customer Service at Rethink Revenue.
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
0:00 – Intro
0:20 – Free Giveaway Offer
1:02 – Introduction to the Customer Journey Framework
2:02 – Clients and Customers
3:09 – Sales – High-Level – Prospects
3:40 – Marketing – High Level – Targets and Suspects
3:53 – Every Company is Unique Similar
6:46 – Marketing – Mid-Level
7:31 – Sales – Lead Qualification
12:10 – Sales Should Get Their Leads (to Qualify) from Marketing
13:20 – Sales – Opportunity Management
14:50 – Sales – The Goal of Sales – Complete the Sales Process and Close Opportunities
17:49 – Sales – Opportunity Management, Continued – Tracking/Supervising/Reporting
20:16 – Marketing – Zero-Point Selling begins with Targets
22:49 – Marketing – AMCAF
23:50 – Marketing vs Sales – Value first!
25:37 – Targets to Suspects / Unknown to Known
27:05 – Suspects to Prospects / Known to Liked
28:16 – Selecting Marketing Channels
32:31 – Outro / Giveaway / Tech Corner Invitation
▬In this video, you will learn▬▬▬▬▬▬▬▬▬▬
1) The difference between Marketing and Sales, the responsibilities of each, and the ultimate success metric of each; and
2) To consider where a person is in the buyer’s journey when you’re crafting Marketing messages to generate brand awareness or nurture relationships.
▬Weekly H7 Tech Corner Zoom Link▬
– Every Thursday at 11AM Eastern Time!
▬▬▬FREE Customer Journey Framework Cheat Sheet here▬▬▬
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Thanks for watching!