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Not all B2B SaaS companies have a self-serve signup process. They qualify you first and drive you to speak to a sales rep before giving you access to an account.
Check how Lumenad built their demo booking flow using the following funnel components:
– 1 Facebook ad
– Offer: Learn more about the product
– 1 Landing page
– 3 Emails with a calendar booking option
– Proper UTM tagging
Big thanks to the Lumenad for putting this funnel together.
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