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WOM (word of mouth) marketing can do wonders for your veterinary practice reviews and referrals. On October 23, 2014, Pam Foster, Managing Editor of Community Content for the NAVC, explained what works best when it comes to generating positive reviews and a nice flow of referrals to your practice.
In the NAVC VetFolio webinar, “Boost Veterinary Reviews & Referrals with a WOM Plan —harness the power of Word of Mouth (WOM) marketing to bring in more clients” —Pam covered:
– How to make sure clients are “primed” to refer you
– Online reviews: what’s working today
– Social networks: how to invite great comments
– Referrals: a formal program to generate momentum
– Put it all together for your effective WOM plan
Plus Bruce Zlotowitz from DVM Galaxy provided some excellent bonus tips. (Many thanks to DVM Galaxy – premium veterinary websites – for sponsoring our 2014 veterinary marketing webinar series.) Visit vetfolio.com for more veterinary education resources