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Marketing mix modeling is a statistical technique to determine decision making via evaluating the effectiveness of marketing initiatives and thereby increasing ROI. It can be hence a key factor impacting the success or failure of a product.
NeenOpal’s custom-built simulator helps with a ‘What if’ Analysis. What if I spend x% more on Channel A? This simulator tells you how your spending affects Returns and ROI.
NeenOpal’s Marketing Mix Model can help businesses:
• Improve ROI on existing investments
• Understand which campaigns you are overspending/understanding on
• Efficiently allocate marketing budgets
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