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When you’re in the business of selling homes, your reputation is everything. Studies have shown that nearly 90% of buyers start their home search online and that one in three will only work with an agent with strong online reviews. So, how can you ensure your business stands out from the crowd and gets those 5-star reviews? Keep reading to find out!
1) Claim Your Google My Business Page
One of the first things you should do is claim your Google My Business page. This page comes up when someone searches for your business on Google, and it’s essential to ensure that its information is accurate. Once you’ve claimed your page, take some time to fill out all the information about your business, including hours, contact information, services offered, etc. You can also upload photos and respond to reviews left for your business.
2) Make It Easy for Clients to Leave Reviews
Don’t leave it up to chance—make it easy for clients to leave reviews by sending them a link after each transaction. You can also include a call-to-action on your website or email signature asking people to review your business. If you use CRM software like ClickUpAgent, they offer a variety of tools to help you manage your online reputation, including automatic review request emails and review widgets that can be added to your website.
3) Respond Quickly and Courteously to All Reviews
It’s not enough to have good reviews—you also need to respond quickly and courteously to any reviews left for your business, both good and bad. Thanking customers for their positive reviews shows that you appreciate their feedback and value their business. When someone leaves a negative review, don’t panic! Instead, calmly address their concerns and try to resolve the issue offline if possible. Responding thoughtfully to all reviews shows potential clients that you are professional and care about providing excellent customer service.
In Conclusion
Online reviews are essential for boosting your business as a real estate agent. By claiming your Google My Business page, making it easy for clients to leave reviews, and responding quickly and courteously to all reviews (both good and bad), you can improve your online reputation and attract more clients.