Ad Boost
Valeria Gorshkova – is AD SALES EXECUTIVE with 6 years of experience in the media advertising industry, she became Salesperson of the Year in the largest media holding in Eastern Europe.
After 10 years of working as a lawyer, Valeria changed her career path and started working as an advertising Sales Representative at Mem Media leading advertising and brand collaborations for Russian key celebrities. After that Valeria worked in one of the major media holdings – Gazprom Media, as an advertising producer and then as a sponsorship sales specialist for 4 major entertainment TV channels in Russia – Friday, TV 3, 2×2, and Subbota. She exceeded all annual sales plans for four of those channels.
00:00 – intro
04:48 – how did Valeria reach out to brands to set up collaborations with celebrities
06:30 – about working in MEM media
07:34 – metrics brand paid attention to start working with celeb
09:24 – a type of collaborations to brands – backstage of celebrity collaborations
11:00 – experience working on TV channels as an account manager
11:41 – about working on Friday, 2×2. Tv3, Subbota
12:26 – about special projects, the channel offers to brand (sponsorship and others)
15:32 – how did Valeria match brand and channel
16:59 – how did Valeria match the brand and show
18:19 – the role of sponsorship projects in the omnichannel media approach
19:56 – pros and cons of sponsorship projects
20:05 – favorite projects tutorial
25:26 – the role of Sales Person at all steps of implementation of the project
29:16 – how to pitch the new unproven show
32:04 – customized TV projects
36:49 – how Valeria resolved last-minute changes
40:71 – projects as an advertising producer
40:49 – which tv shows Valeria produced
41:26 – the process of preparing
42:26 – about the transition from lawyer to TV
44:52 – advice to someone who is thinking of changing a career
45:33 – what made Valeria successful in the media industry
46:23 – books
47:16 – advice to someone who wants to succeed in the media industry
49:44 – outro
contacts:
Valeria Gorshkova – /
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