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In this episode of the Marketing Boost Solutions, Captain Marco features the Media Boss, Dr. Barrett Matthews, an authority on execution, productivity and media. Dr. Matthews shares insights on how to be present on multiple forms of media to reach a wider audience and attract potential clients. Emphasizing the importance of using platforms that will help create your own channel and monetize your content by selling your own products and services or finding sponsors. He also recommends using various media formats like audio, video, print, and film to capture different audiences. But it’s not just about being everywhere in terms of media. Dr. Matthews advises entrepreneurs to build a team around them, including virtual assistants, so they can delegate tasks and focus on growing and improving their business. He also stresses the importance of reaching back and helping others climb up the ladder of success. Whether you’re a 6 or 7 figure coach or a small business owner just starting out, this episode has something for you. Tune in to learn how to establish credibility and authority, build a strong media presence, and make yourself findable to potential clients.
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Find out more about Dr. Barrett Matthews below:
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Timestamps:
Using Multiple Media Platforms [00:12:28] Dr. Matthews emphasizes the importance of being visible on multiple media platforms to reach a wider audience and make yourself findable.
Recommendations for Building Media Presence [00:17:13] Dr. Matthews recommends using a variety of media platforms, including YouTube, Roku, print, and social media, as well as guesting on podcasts to build a strong media presence and monetize content.
Building Credibility through Podcasts [00:20:38] The speakers discuss the benefits of appearing on podcasts to increase credibility and authority in the industry. They also mention the importance of having a library of content to use for future marketing purposes.
Being Everywhere with Media [00:25:27] Dr. Matthews emphasizes the importance of being present on multiple forms of media to reach a wider audience. He encourages business owners to make it easy for people to find them.
Delegating and Building a Team [00:29:22] They discuss the importance of delegating tasks to virtual assistants and building a team to help grow the business. They suggest creating business processes for repetitive tasks and hiring virtual assistants to handle them, allowing the business owner to focus on growing and improving the business.
Using Marketing Boost [00:33:20] Using Marketing Boost in business, such as giving incentives to clients who purchase his high ticket products or achieve certain goals.