The injection of “programmatic” ad-trading automation and control in to linear TV will likely increase, not diminish, the value of linear TV ads, says one of the world’s top marketers.
Bough: ‘Programmatic Will Boost, Not Decrease, TV Ad Value’
The injection of “programmatic” ad-trading automation and control in to linear TV will likely increase, not diminish, the value of linear TV ads, says one of the world’s top marketers.
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