A marketing perspective of the four stages of SaaS growth for B2B companies

GHL

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How do you segment your startup software company’s maturity stage, and what does this mean for your marketing function?

Using the technology adoption curve, our Co-founder, Stijn Hendrikse, demonstrates the four primary growth stages every SaaS marketing VP or CMO needs to understand to effectively market their product. These include:

1. Coach (Innovators)
2. Start (Early adopters)
3. Scale (Early majority)
4. Profit (Late majority)

We provide four different stages of services at Kalungi. Visit our website to learn more about how you can market your product: 0