In this training I am going to write about the 3 Caution Signs That Will Force a Video Marketing Investment. Please, pay attention.
Although it can be a very effective marketing tool, video marketing isn’t necessarily for everyone. Some businesses may do fine without it, but for others it could prove invaluable to their success.
Here are the 3 Caution Signs That Will Force a Video Marketing Investment:
1 – Your conversion rates are low.
Research has proven that consumers prefer videos over written content. In fact, when it comes to product information, viewers are thought to be 64% to 85% more likely to make a purchase after watching a video. However, it’s not just product videos which can boost conversion rates, instructional and “how to” videos can also be extremely effective at improving conversions.
2 – You don’t rank highly on search engines.
Did you know that search engines such as Firefox and Google, prioritize video content in their search results? This means, videos matching a user’s search term, will typically show up before any written content.
It’s even been shown that videos double your chance of showing up on the first page of Google’s search results. So, if you’re looking at ways to boost your search rankings, videos could be just what you need.
3 – You want to boost brand loyalty.
Brand loyalty is something that’s going to keep customers coming back for more. However, building it up online can take time. That is of course, unless you utilize the power of video.
Videos are known to significantly boost engagement. Consumers would much rather watch a video than read through a blog. By publishing frequent informative videos, you’ll start to build-up brand loyalty fairly rapidly.
However, you need to keep in mind that when boosting brand loyalty via videos, you’ll need to avoid sales talk. Instead, focus on engaging content which entertains, educates and even tugs at your viewer’s heart strings.
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S T A R T H E R E
I hope you liked this training article about the 3 Caution Signs That Will Force a Video Marketing Investment.
I´m sure this will help for you in your business!
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