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This is a tutorial on how to create Google My Business My Maps that will drastically impact your local SEO, as well as boost your rankings with your GMB. Google my business is one of your best assets as a business owner. GMB drives web traffic, calls, and driving directions to your place of business.
What Is Google Maps Marketing?
In a nutshell, Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller businesses. However, Google Maps marketing isn’t just about visibility – it’s about positioning, and not just that of your store. If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy.
What’s the Point of Google Maps Marketing?
The ultimate objective of Google Maps marketing is to achieve as high a placement as possible in the local business results listings on the Google Maps results on relevant Google search engine results pages. Let’s take a look at what this means.
Proximity Based Google Maps Results
The first type of Google Maps listing is that based on your physical location. With mobile search volume increasing, this type of search (and Google Maps result) is becoming much more common. If you’ve ever performed a search for a specific type of business from your mobile device, you’ll almost undoubtedly have come across a google my business listing.
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