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B2B SaaS products can have a very long sales cycle, unless you have a great funnel with proper targeting and onboarding.
Learn how HelpScout, a Customer Support Platform for businesses, crafted what we see as a winning marketing funnel here at VBOUT.
Here is a breakdown for you:
1. Facebook video Ad with proper UTM tagging and retargeting
2. OFFER: 15 Days trial, no CC required
3. Solid landing page but with navigation 🙁
4. 25+ emails for proper onboarding
Big thanks to the team of HelpScout for putting this together.
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#marketingfunnels #emailmarketing #marketingautomation
