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Big Tobacco Is Funding Festivals And TV Shows To Boost Its Image

by Digital Advertising Boost
Big Tobacco Is Funding Festivals And TV Shows To Boost Its Image

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An extensive investigation into British American Tobacco (BAT) has uncovered an international marketing effort to advertise in restricted markets and attract Millennials. Through lifestyle sub-brands, BAT quietly funded a popular TV show and smartphone application, and sponsors music, fashion and design festivals.

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