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How to market a game? If you are a indie game studio with a small budget, you need to be smart to leverage your marketing efforts to have Steam promote the game for you, for free!
Game marketing can be expensive, but even with a shoestring budget and the free distribution of social media, you can get great results by content marketing. In this video, I’ll share with you some ideas how to market your indie game.
Successful game marketing will lead to more wishlists on your Steam page, and this gives a signal to Valve to promote your game. However, the approximate minimum for wishlists to get promoted by Steam is around 7000. If you get there, Steam may promote the game for you, and increase your sales 100-fold!
The number might seem high if your developing your first game, and you haven’t done much marketing before. But by following these tips, marketing your game can be quite easy, organic and free.
While researching the topic how to sell games on Steam, my best source of information was Chris Zukowski’s talk, please find the link below:
For any questions or feecback, please write below and I’ll reply as soon as possible. Thanks!
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