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During this special “Get to Know Your IBPA Member Benefits” webinar, explore how IBPA’s book marketing programs can help independent publishers and author publishers garner helpful exposure for their books in key publishing markets.
When you’re considering how to market your book, there are lots of questions, each with its own answer:
Do you want to reach librarians?
…booksellers?
…the media?
How will you build buzz with readers?
What’s the plan for vetting your book?
Which consumer marketing opportunities make sense?
Your specific title, your specific audience, and your specific goals determine your plan.
From having a marketing comp title to approaching it all with a sense of experimentation, book marketing today is not about the ‘hard sell’ but about tapping into shared passion. This webinar gives you an inside look at how to leverage some of IBPA’s most popular marketing programs – including two new consumer marketing programs – to direct your passion toward success.
The following programs will be discussed:
-DropCap International Rights Sales
-ALA Annual Conference Program
-Project: “Dr” Amazon Evaluation
-Project: Metadata Makeover
-Project: Targeted Media List and Pitching Tutorial
-Project: Your Book’s Marketing Plan
-IBPA Consumer Marketing: Public Radio In Over 115 Markets
-IBPA Library Market Eblasts
-IBPA Bookstore Catalogs
-IBPA Media Outreach Program
-IBPA Cooperative Advertising in Publishers Weekly, Foreword Reviews, and Library Journal
-IBPA Frankfurt Book Fair
-IBPA NetGalley Program
-IBPA Benjamin Franklin Awards Program
Learn more about all these helpful programs here: s