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Since the internet came into our lives, it’s been a game-changer.
The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically.
It’s time for you to take a stand.
And doing so implies re-understanding how marketing & sales are coupling and interacting today.
Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before
someone reaches out to you. What this means is that your marketing must be held
accountable for revenue. And your sales process, at the same time, needs to evolve and
become part of your marketing: both strategies must overlap so you can convert those prospects during that 80% into customers.
We invited Marcus Sheridan, renowned author and keynote speaker, to share his experience
in bringing customers through the door amid this fast-paced technology era. Marcus is the
author of the bestselling content marketing guidebook, “They Ask, you Answer,” deemed the
“#1 Marketing Book” in 2017. Moreover, he has been featured in the New York Times, Inc.,
The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more.
Listen to this episode of Conversations at The Edge with Marcus Sheridan to learn the keys to leveraging your marketing & sales strategies.
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Present in 50+ countries worldwide, Growth Institute is leading the movement in hybrid education for business growth.
We are the premier online executive training resource for mid-market companies around the world. Growth Institute is an ecosystem. We support business growth through the alignment of Thought Leaders, a community of business leaders who are continuous learners and an eLearning platform that provides a safe environment to debate, learn and implement the latest business methodologies.
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