You’re probably familiar with the terms influencer marketing, content marketing, search engine optimization (SEO), and online collaboration tools. But do you know how to implement these marketing tactics and technologies into your communication mix, and more importantly how to measure the results of your efforts.
As the person responsible for marketing at your company, you are wearing many hats, tasked with a myriad of off- and online marketing programs, juggling budgets and are held responsible for bringing in new business directly associated with the projects you’re managing.
In an interactive online session on Tuesday, June 25th, Jennifer Beaupre, a business consultant and influencer marketing expert, Chris Raulf, owner and internet marketing strategist at Boulder SEO Marketing, and Marc Gutman, Chief Meeting Officer of Lighthouse Conferencing, presented everything you need to know in order to implement an effective online lead generation strategy that will fill your pipeline for months to come.
Geared toward marketing and sales professional responsible for making a difference at their company, this webinar allows attendees to walk away with a wealth of new knowledge that will enable them to implement the presented online marketing tactics and tools immediately. Highlights of this presentation include:
– Defined: Influencer and content marketing
– How to support your online marketing programs with search engine optimization and social media marketing
– Online lead generation: It’s a team effort
– How to track and measure results
– Case studies
– How to choose, deploy, and get the most out of online collaboration tools