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In this episode of the Marketing Boost Solutions, Captain Marco interviews Certified Global Branding Consultant Rich Kozak, CEO of Rich Brands, about his extensive experience in marketing and branding. Kozak emphasizes the importance of a process in building a successful brand and shares his expertise in helping individuals and businesses develop their brands.
Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize. Rich’s deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and deep immersion in branding and rebranding. Rich has passionately shaped brands and their language for companies across hundreds of industries. Today, Rich’s emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose.The episode is geared towards entrepreneurs and business owners looking to improve their branding and marketing strategies.
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Find out more about Rich Kozak below:
Website: /
LinkedIn: /
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Timestamps:
Importance of a process in building a successful brand [00:04:09]
Defining the Brand [00:08:52]
Category of Expertise [00:12:00]
The importance of a good brand name [00:17:25]
Four Elements of a Successful Brand [00:25:51]
Impact Driven Branding Blueprint [00:29:53]
Last nuggets for branding success [00:36:23]