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Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a target audience and convert them into customers. Techniques used in digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media marketing. Digital marketing allows for more targeted and measurable campaigns compared to traditional marketing methods and can be more cost-effective.
Social media marketing refers to the process of using various social media platforms to promote a product or service. This can include creating and sharing content, as well as paid advertising on social media platforms. The goal of social media marketing is to increase brand awareness and drive sales or website traffic. Examples of social media platforms that can be used for marketing include Facebook, Instagram, Twitter, and LinkedIn.