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In this 1-on-1 consultation with the marketing manager at a B2B SaaS company, I talk through exactly how to take an acquisition model that had historically relied on straight-up outbound account-based sales to enterprise customers, and move the business downmarket to scale sales demos with Facebook Ads.
I also added subtitles to the questions being asked and bumped the volume as much as I could – thanks to all of you who texted me after Tuesday’s video and asked to bump up the volume 🙂
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