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Dynamics CRM as an xRM Development Platform

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Dynamics CRM as an xRM Development Platform

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Presenter: Jim Novak, Power Platform Solution Architect


• What is Microsoft Dynamics CRM?
• Some Technical Details and History
• What is xRM?
• How can users extend Dynamics CRM?
• How can developers extend Dynamics CRM?
• Custom Dev vs. the xRM Platform
• xRM in Action

Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. Out of the box, the product focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it.” via Wikipedia, Microsoft Dynamics CRM  Out of the box Sales and Marketing solution for small, mid and enterprise customers  Big competitor to the familiar Salesforce.com CRM solution

“Take the ‘C’ out of ‘CRM’ and you‘re left with Microsoft Dynamics Relationship Management— and that‘s the right way to think about this product. Microsoft Dynamics CRM is not just about sales and marketing. It‘s a platform for developing line of business applications—applications that manage and track information and processes around real world objects.” via Microsoft Dynamics CRM as a Business Application Platform whitepaper
• Translate – xRM means “Anything” Relationship Management
• Treat CRM as a flexible, adaptable platform for any LOB applications
• One business application platform, supporting many applications
• This means shared resources and familiar platform for cross application users

About Jim Novak

Microsoft Business Applications MVP with extensive experience across all phases of the software development lifecycle: requirement definition through hands-on development and deployment, across a variety of complex applications. Experience spans a range of technologies and industries, including Dynamics CRM/xRM work within U.S. Department of Defense (DoD), Department of Veterans Affairs (VA), Office of Personnel Management (OPM), and Department of Justice (DoJ) and custom .NET application development within the education and healthcare industries.
Proven track record providing architectural guidance and hands-on development for solutions in complex environments utilizing a variety of technologies. Exceptional communicator with particular expertise in building strong relationships with both internal team members and key customer stakeholders while fostering collaboration for high-level productivity.

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