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In this guide for beginners, we are discussing triggered emails. Triggered email marketing uses automation software to send a personalized message when a customer takes a specific action.
It provides a number of benefits such as optimization of time, financial and human resources, along with increased conversion. You can use and benefit from it, too — continue watching to find out how!
1. Welcome Emails
The welcome email is the first email your customer will receive from you, setting the bond between them and your brand.
Once new users sign up for your newsletter, send them an email to welcome them to your brand’s family. Provide information about your company and encourage future engagement.
2. Onboarding Emails
If a new client has signed up for a service, use onboarding emails to provide further knowledge about your products and services.
Listing your resources and offering assistance will set the grounds for future interaction.
3. Account Emails
If your users have added, removed, or updated their personal or account information such as password changes or a new phone number, send them an automated account email.
This will keep their mind at peace and let them know their accounts are updated and safe.
4. Early Activation Emails
If a subscriber has shown interest in your brand but has not activated their account, send an automated email with special discounts. This can help encourage them to take the next step.
5. Cart Abandonment Emails
Cart abandonment during online shopping is quite common and can be due to multiple reasons, from losing interest in the product to getting frustrated with the payment process.
Reminding your customers they have not completed the checkout process can help them to finalize their purchase.
Use the fear of missing out (FOMO) phrases like “Offer ends tomorrow” or “Only 10 left” to reinforce your message.
6. Transactional Emails
Use them to keep your customer in the loop by confirming orders, sending shipping notifications or purchase receipts, and more.
7. Subscription Renewal Emails
If your customer’s subscription is soon to end, you can send a subscription renewal email to help encourage a new subscription. Set up an automated email to go out a month before the subscription ends to remind them they need to act. If no action is taken, send a follow-up email, later on, a week before the subscription ends.
To show your appreciation, add an incentive for subscription renewal and loyalty.
8. Personal Event Emails
Want to show your customers you care about them? Set up emails for important occasions such as birthdays, anniversaries and other special occasions to congratulate them and thank them for their loyalty and support.
This will strengthen your relationship with your consumers, boost brand awareness and trust and encourage future interaction.
9. Milestone Emails
Set up milestone emails for your customers who have reached a certain milestone with your brand. For example, if they have been a customer for one year or have made 10 purchases with you.
Add special offers on these occasions to strengthen engagement and loyalty.
10. Real-Time Trigger Emails
Set up real-time triggered emails to reach your customers based on real-time events around them. For example, once they arrive at a certain location, you can inform them about your physical store nearby. Trigger emails can be based on multiple trigger activities such as signing up for a service, completing a transaction, or abandoning a shopping cart.
Triggered email marketing is an automated process that allows you to send emails based on user behavior. In a 2019 survey, 68% of marketers across the globe shared they planned to start implementing more creative uses of behavioral triggers in their email marketing. Triggered email marketing: boosts conversion, creates a bond with your brand, saves time, saves money, and improves productivity. So, what are you waiting for?! Start catching those triggers now!
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0:00 Intro
0:31 Welcome Emails
0:50 Onboarding Emails
1:05 Account Emails
1:22 Early Activation Emails
1:34 Card Abandonment Emails
2:00 Transactional Emails
2:08 Subscription Renewal Emails
2:34 Personal Event Emails
2:58 Milestone Emails
3:16 Real-Time Triggered Emails
3:40 Conclusion
Thank you for your time!
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