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Stephanie Arakelian is the Podcast Growth Specialist at Impact Theory. Prior to this role, she served as VP of Marketing & Audience Development at CurtCo Media, the podcast network behind the award-winning show SOLAR. She managed to hit the 1-million downloads mark for SOLAR only 3 months after launching the show. In this episode, we chat about several crucial topics of podcast marketing, including:
– how she would promote a show if she had 0 budget (ideal for scrappy podcasters!)
– how to do audience research and build listener personas for your show
– how to choose the social media platforms that are right for your show and category
– what KPIs to use to measure success
– which genres are easier to promote (fiction or non-fiction)
– which paid channel is the most effective to promote a podcast (and which one to avoid!)
– how she likes to distribute a budget across the lifetime of a show
Full show notes are available here:
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Resources mentioned in the episode:
SOLAR (award-winning, sci-fi fiction podcast)
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Podcast Marketing Magic newsletter:
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Evo Terra’s LinkedIn:
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Arielle Nissenblatt’s Twitter:
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