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In this episode of SaaS Boss show I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss: :
– The key pillars of a successful Go-to-Market strategy
– The major mistakes SaaS Founders make in the early stages
– How small startups can compete with large companies
– How to successfully connect with potential partners and influencers
Check out Dekker’s 1-page product marketing plan template here z”
What are your takeaways from this episode? Comment to let me know!
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ABOUT Natalie:
Hi, I’m Natalie Luneva and I identify high ROI growth opportunities for SaaS companies
I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies.
If you are serious about growing your SaaS company, schedule a free 30-minute discovery call here during which we’ll discuss your biggest challenges and explore opportunities to overcome them.