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In this episode, we talk about how this founder, with no sales experience, got his first 20 SaaS customers and eventually went on to raise a $20M Series A round.
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Nik Mijic is the co-founder and CEO of Matik, a SaaS product that helps you create personalized Google Slides or PowerPoint presentations using automated data-driven content.
In 2018, Nik was working as a Program Manager at LinkedIn when he came up with the idea for a new startup. He saw that many companies were wasting time and effort manually collecting data from different sources to add to presentations.
He realized that software could streamline and automate a lot of that work.
But he wasn’t quite ready to quit his job. So Nik and his co-founder Zach (whom he met through a mutual friend) spent 6 months researching the idea and seeing if they were a good fit.
In January 2019, Nik was ready to quit his job. But the hardest thing for him was telling his parents. As refugees from the Bosnia civil war, his parents thought their son had finally ‘made it’ by getting a job with a great company. And now he was about to tell them that he was quitting.
The co-founders started working out of Nik’s apartment, and it didn’t take long to figure out how to build the product. But the bigger problem was that neither of them knew anything about sales and how to get customers.
In this episode, Nik shares his lessons as a first-time founder. We talk about:
What Nik did to learn how to sell and get the first 15 or 20 customers.
How he went from having no sales experience to selling the product to building a sales team.
A technique Nik uses to deal with the emotional highs and lows of being a startup founder.
How he’s used a somewhat unusual framework to build a solid support structure around him.
Today, Matik’s customers include B2B tech companies such as Asana, Glassdoor, Greenhouse, and Salesloft. The founders have raised $23M, including a $20M Series A in 2021.
I hope you enjoy it.
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🎧 Full show notes:
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