As the world is slowly beginning to reopen and head into the “new” normal, it’s time to start shifting your mindset out of crisis mode and into enrollment mode. With everyone eager to get their enrollment rates back to post-COVID-19 levels, you need to focus on up-leveling your marketing strategies more than ever before. You and your competitors down the road may be implementing the same new health and safety precautions, but the school that showcases those precautions through creative and attention-grabbing marketing strategies is the one that will gain the most enrollments.
Implementing creative and attention-grabbing marketing strategies doesn’t always have to mean coming up with something new – it can mean revising and revamping your old ones. In the video below, I’m going to share a “Tale of Two Postcards,” as I refer to it, and walk you through how to leverage your house list of addresses during this time to gain the attention of parents to take action and enroll in your preschool by using an old-school marketing strategy.
Make sure to grab your copy of my FREE book The 77 Best Strategies to Grow Your Early Childhood Business! s