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How To Build A SaaS Product | Want to know how to build an app or SaaS product people love? In this video, I share a three phase process I use that can help you save time and money. I also explain why building a landing page to collect email addresses is NOT the right way to validate.
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Last week I had a call with Jamie.
Jamie was excited about his startup idea.
He even went as far as building a fully functioning product.
It had a great marketing site and a decent looking pricing page.
Now, when I looked at the pricing I knew something was off.
He wasn’t charging enough to build a Growth Engine.
The prices were less than $10 dollars per month AT THE HIGH END and it was a business to business SAAS product.
There’s no way he’d be able to acquire customers on that little revenue.
So I asked about customers – very few – I’m guessing less than 10.
Then I asked how long he’d been working on the startup for?
3 years!?!
Wow… what had he learned in that time? What progress did he make other than building features?
Very little.
Here’s why I know Jamie is wrong, and you’re wrong about your startup.
Because we ALL are.
It’s one of my core beliefs when starting a business.
I know I’m wrong about some aspect of the business model.
Which part? I don’t know… but that’s the starting point.
In this week’s video, I want to share with you 3 strategies to help you avoid false positive validation and get customers faster.
I go over 3 strategies that will help you generate revenues FASTER! Here they are:
1. Clickable Prototype
2. EAP Strategy
3. MEVO
I shared these with Jamie to help him reset his roadmap and use these strategies to fix his product positioning AND business model.
Strategy #3 alone would have saved him years of going sideways not making any progress.
Now it’s your turn… what assumption about your business did you have that turned out wrong? Leave a comment with your story here!
Here’s to learning fast!
With gratitude,
– Dan
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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline seeker and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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