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What trial conversion metric should you aim for? What would be an ideal situation? In this video, I’m going to share the 5 steps to increasing your trial conversions for your B2B SaaS product.
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25%.
That’s the magic number you gotta obsess over.
At least when it comes to your trial to paid conversions.
If you’ve yet to have a virtual drink clink with your team for hitting that benchmark…
Then it’s hands down your biggest (and most urgent) opportunity for growth.
In this week’s video I break down the 5 steps needed to achieve that *magic number* by this time next quarter.
At a high level, here’s how to achieve trial-to-conversion nirvana:
1. Get them situated
2. Highlight the money moves
3. Show them what’s possible
4. Teach and support them
5. Create a trial feedback loop
Most B2B SaaS companies do a pretty good job at nailing number 1.
Number 2 is where people get stuck.
Number 3 is where people get lazy.
And number 5 is where people put on the blinders and get scared.
The biggest mistake you can make is to put too big a focus on traffic (via partners, ads, content, etc.) before you have your trial-to-conversions dialed in.
If you do, it’s like trying to fill a leaky bucket.
Great way to burn cash and piss off your strategic partners in the process.
Instead, focus on these 5 key steps to soar past the 25% benchmark, and then enjoy the freedom of pouring more leads into a system proven to convert.
Dan “fixing the leaking bucket” Martell
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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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