In this week’s ep, I chat with Gretta Van Riel, 5x Founder, queen of influencer marketing and great friend.
We cover:
0:12 How she discovered influencer marketing
1:02 How much has influencer marketing changed
1:20 Things that affect your reach on Instagram
2:12 Finding the right influencers with outreach and what to look out for
2:26 Influencers for start-ups vs. established businesses
3:08 How to get started with influencers
6:24 What to ask for from the influencers
6:48 What’s the follow up strategy with the influencers
9:29 How many influencers should you start with
9:43 How to find legitimate influencers
10:43 How to find influencers to fit specific requirements
13:16 How to track the results
15:29 What is whitelisting?
18:56 Youtube Influencers vs. Instagram Influencers
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