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How to use Google My Business to boost local SEO?
Google My Business (GMB) is a powerful tool to enhance local SEO. Here’s how to make the most of it:
1. Claim and Verify Your Listing: Ensure you have control over your business information by claiming and verifying your GMB listing.
2. Complete Your Profile: Fill out all sections accurately, including business name, address, phone number, website, and description.
3. Choose Relevant Categories: Select precise business categories to match with relevant search queries.
4. Add High-Quality Photos: Include quality images of your business, products, and services to add authenticity.
5. Request and Respond to Reviews: Encourage reviews and engage with customers through responses.
6. Use Posts: Share updates, promotions, and events through GMB posts.
7. Optimize for Local Keywords: Use local keywords in descriptions, posts, and reviews.
8. Utilize Q&A: Address user questions in the Q&A section to show expertise.
9. Monitor Insights: Review GMB insights to refine your strategy.
10. Use Messaging: Enable direct messaging for customer inquiries.
11. Enable Bookings: Allow appointment bookings through GMB.
12. Regular Updates: Keep your profile current with changes.
Effectively using GMB can boost local SEO and visibility.
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