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It’s crucial to understand where your audience is, where they hang around online, who they follow and what they read before you do any kind of marketing.
Just because a platform is trending or there’s a popular marketing activation, it doesn’t necessarily mean that it’s going to work for you. If your audience isn’t on TikTok, LinkedIn or Instagram, then don’t use these channels just because other companies are.
In our latest video, Content Marketing Director, David White, explains how you can find where your customers are online by using surveys, questionnaires and more importantly, Social Listening. David emphasises how Social Listening is key to understanding your audience and he breaks down the type of insights you can start to uncover to maximise your marketing output.
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