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Making an impact online in your area of expertise is not about relying on keywords or search phrases. You need to find your micro niche, make it yours and state your claim! In this video Ben Amos delivers a quick how-to guide for using the micro niche expertise you already have to boost your online marketing. It’s all about a long-term game plan, but by providing great content that’s valuable because it comes from who knows what they’re talking about- you’re going to generate new leads and build a better connection with your current viewers.