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Hamid Shojaee, founder & CEO of Pure Chat (and formerly of Axosoft), gave a talk at Phoenix Startup Week about key metrics that SaaS companies need to track to make better decisions.
He covers how to calculate key metrics including Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), Average Revenue Per Customer (ARPC or APRU or ARPA), Attrition, Churn, Customer Acquisition Costs (CAC) and more.
