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A lot of people have heard of sales funnels, but may not really understand what they are or how they work.
At its core, a sales funnel is simply a series of steps that a potential customer goes through before making a purchase. And when done right, a sales funnel can really streamline the entire process, making it more efficient and effective at generating sales.
I am super excited to have my good friend Kwadwo Sampany-Kessie on the show to talk about everything you need to know about sales funnels.
In this episode, Kwadwo and I dive into what a sales funnel is, how it works, and what kind of numbers you should look for to know it’s working. We also talk about some common mistakes people make when setting up their sales funnels and what you can do to avoid them.
So if you’re ready to get the lowdown on sales funnels and learn how to generate more sales for your biz online, then don’t miss this episode!
Specifically, this episode highlights the following themes:
✅ Fine-tuning your ads for optimal performance
✅ How to connect your lead magnet to your ultimate solution
✅ Keeping your email list engaged with regular communication
Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
==== Time Stamps ====
00:00 – Introduction
02:10 – What is a funnel?
06:08 – Should You Focus on Traffic or Funnel First?
09:04 – Key metrics for ad health
12:12 – How to test combinations of the components of your ad
15:35 – Exploring the Impact on Click-Through Rates and Frequency”
25:47 – What’s a good percentage of people that come to your opt-in page?
36:06 – The thought process in a lead magnet email
38:47 – Why you need to be direct with your email
51:58 – Takeaway