Home Advertising Boost Mark Ritson on how Dove challenged beauty industry stereotypes

Mark Ritson on how Dove challenged beauty industry stereotypes

by Digital Advertising Boost
Mark Ritson on how Dove challenged beauty industry stereotypes

In this latest video looking back at 50 years of Effies case studies, Mark Ritson explains how market research into beauty industry stereotypes and a balance between long- and short-term investment led to Dove’s ‘Real Beauty’ campaign and a sales boost.

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