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My $20M Recipe for Running High-Level Google Display Network (GDN) Campaigns
by Maor Benaim (CEO, The Wolf Marketing)
With over nine years and $20 million in ad spend on Google Display Network (GDN), there comes a moment when your application methods become so fine-tuned, it’s like clockwork setting up new campaigns. The most valuable tool when building profitable campaigns? Retargeting. Especially when you’re dealing with Google Display Network – and yes this includes YouTube. You need to create the right user segments, set unique bidding protocols, automated targeting versus manual, and above all, knowing when to scale. Being able to run campaigns, affiliate or ecom, within all realms of Google is like becoming a maestro and leading an orchestra. What Maor plans to do is simplify this into easy, actionable steps for you to takeaway and apply to your campaigns today.
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