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Most businesses lose and gain customers, because of their reputation and service delivery.
Business reputation, mostly online reputation nowadays; is a perception or belief about your business, based on opinions of existing and past customers.
The internet has allowed people the freedom to voice their opinions about almost everything – including how they feel about products and services of other businesses.
Customers leave online reviews about your business on the internet for the whole world to see, ultimately making or breaking the reputation of your company.