Home Advertising Boost PPC Tip 8 | Boost your Adwords CTR by A/B Testing

PPC Tip 8 | Boost your Adwords CTR by A/B Testing

by Digital Advertising Boost
PPC Tip 8 | Boost your Adwords CTR by A/B Testing

Start Your Free 7 Day Trial - Advertising Boost
Advertising Boost 7 Day Free Trial

For More Information, Please Visit

Boost Your Adwords CTR by A/B Testing Your Copy

Do you know why some ads seem to have high CTR than others? It’s simply because of A/B testing. All seasoned PPC professionals and experts use this in their campaigns to get the best results. In fact, it is undisputedly one of the most important elements of a successful pay per click ad campaign.

In case you don’t know what A/B Testing is, it’s simply testing different headlines and ad copy for the same keyword groups. As a result, every time it shows up on the search engine paid ads listings, the ad copy and/or headline appears different.

The idea is to let the ads run for a certain length of time and then track the click through rate. Naturally, the ad with the highest CTR is considered the winner and the rest are either scrapped or improved upon.

If you’re going to be advertising on Google’s AdWords platform, A/B testing is a very potent tool.
With this tool, you can test the headlines and call to actions, vary the words, swap out one or more words for other words and so on.

A/B testing can be stressful as you have to test many elements. But when you finally get that one ad that works, it’ll make all the difference and the stress worth it. While you can try to do the test yourself, it is still best to have a PPC and copywriting expert like what we have at eTraffic to handle this for you.

See also  GMT20210429 165820 Recording 1920x1080

If you really want to get serious results from your PPC ads, let us help you optimise and tweak your ads for maximum results.


LinkedIn: c

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy