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In the past 50 years, we have gone from being exposed to 500 brand and advertising messages per day to an average of 5,000 messages a day. This makes capturing and engaging a customer harder than ever before. Programmatic advertising is being able to target audiences based on your goals.
It helps automate the decision-making process of media buying by targeting specific audiences and demographics.
By connecting with the right audience, delivering relevance and measuring outcomes, brands are free to create experiences that are timely and engaging – and be sure they’re reaching real people.
5 Tips for Brands to Master Programmatic Buying:
1. Invest in the right skills.
2. Rely on more than analytics.
3. Optimize for the right channels and devices.
4. Capitalize on your first-party customer data.
5. Test your campaigns.
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