In this real estate advertising tutorial I’ll walk you through how to use Google Ads and a keyword grouping strategy called SKAG (Single Keyword Ad Group) to help you generate real estate leads. 👉
😲 ABOUT THIS VIDEO
Using Google Ads is one of the best ways to target online users with high buying intent. Using SKAGs, we’re able to bring our real estate client’s PPC campaign to the next level by matching bottom of the funnel keywords with the appropriate landing page. In this tutorial I’ll show you to find buyer, seller and rental leads online using Google Ads.
However, keep in mind that in order for this lead generation strategy to work, you’ll need to use goal tracking software (form submissions and call tracking) to measure the impact that your Google ads campaign is having on your business.
WHY SINGLE KEYWORD AD GROUPS?
With the SKAG strategy, we’re able to zero in on real estate related keywords that are working and we can deactivate keywords that are not working.
Most real estate agents and investors don’t do this because they assume they know the market and how a defined audience will behave. Or, in some cases real estate agents are just too strapped for time to be able to setup single keyword ad groups.
However, the fact that less real estate processionals engage in this PPC strategy makes it an even easier strategy to exploit and benefit from (since less people are using it).
If you have a real estate company and you’d like to benefit from our real estate advertising experience, then reach out to us today to book a free growth strategy session where we can find ways to reduce your Google Ads CPC, cost / lead, improve your ad scores and improve the overall ROI on your real estate company’s PPC advertising campaign.
If you want to learn more visit us over on our website here:
📖 CHAPTERS 📖
0:00 Introduction to digital marketing online
0:10 Google Ads and the importance of granularity
1:03 How most people setup Google Ads
2:16 How you should setup Google Ads
2:38 SKAG example
3:20 Broad match, phrase match, exact match keywords
3:50 Downsides to using SKAGS in Google Ads
4:33 Upsides of using single keyword ad groups
5:44 Don’t overcomplicate Google Ads
5:55 Book a free real estate marketing strategy session
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ABOUT US: At Turf.Press we help you produce a positive ROI on your organic, Facebook, YouTube and paid search traffic. At Turf Press we obsess about ROI optimization. If you’d like to work with one of the best real estate marketing teams on the internet, then get in contact with us today and we can go through the numbers with you to see if we can make the math work for your real estate company.