Ad Boost
In this episode of the Marketing Boost Solutions, Captain Marco interviews serial entrepreneur, international speaker, and digital marketing director Benjamin Jones, about YouTube advertising and how it can dramatically help your businesses grow and scale. He explains why YouTube ads are better than Facebook ads and provides a four-part sequence for creating effective ads. Jones also discusses in this episode the importance of targeting and testing ads on YouTube and shares some of his tested and proven effective targeting strategies.
Over the past 5 years, Benjamin Jones has been able to educate thousands of people and help them harness the power of online marketing for over seven incredible years. He co-founded the following businesses: Youth in Business and Titan Marketer. As Titan Marketer, Benjamin Jones only works with clients he can genuinely help and advises businesses to have the right infrastructure in place before investing in YouTube ads. Don’t miss out on this huge opportunity to learn how you can Revolutionize Your Lead Generation with YouTube Ads. If you’re looking to boost your lead generation efforts, visit MarketingBoost.com for travel incentives.
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Timestamps:
The effectiveness of YouTube ads [00:06:50] Marco Torres and Benjamin Jones discuss the effectiveness of YouTube ads compared to Facebook ads, especially after the release of iOS 14 and 15.
The Opportunity of YouTube Ads [00:07:23] Discussion of the advantages of advertising on YouTube, including the platform’s current position in the adoption curve and the free ad credit offered by Google.
The Importance of Ad Creatives on YouTube [00:09:58] He explains the importance of creating video ads that are tailored to the platform’s audience.
The Elements of a Successful YouTube Ad [00:12:18] Outlines the four-part sequence of a successful YouTube ad, including the importance of a strong hook and an elevator pitch.
Storytelling in Ads [00:15:08] The importance of helping people in ads and using storytelling to establish a connection with potential customers.
Expected investment for successful YouTube ads [00:24:20] Marco and Benjamin talk about the expected return on ad spend for YouTube ads and how it differs from Facebook ads.
Building a YouTube Channel [00:43:09] The benefits of warm traffic and building a YouTube channel versus running YouTube ads.
Free Resources and Training [00:45:02] Benjamin Jones shares free resources and training available on titanmarketer.com, including templates, marketing calculators, and live training sessions.
Opportunity with YouTube Ads [00:50:08] The speakers talk about the huge opportunity for businesses to grow and scale through YouTube advertising, with only 8% of marketers effectively using it.