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How do you write a home page when you have multiple products, multiple audiences, and you don’t want to alienate either one?
It’s time for a conversion copywriting teardown!
In this video, I break down the approach I took with Unioncrate, a supply chain platform for CPG brands. This SaaS company has two products integrated in one platform. Companies can use one, the other, or both—and they need to know they’ve got that option.
To add to the challenge, Enterprise brands only care about one of the two. SMB’s can use both. And we can’t afford to lose either side, because they’re both critical to Unioncrate’s business.