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SaaS SEO: How to do intent-based keyword research in the right way? #SaaSSEO #AllAboutB2BMarketing #DigitalMarketing
If you do not perform intent-based keyword research, you are wasting your time.
Also, did you know only SaaS companies perform intent-based keyword research?
So what’s all the hype about and how to perform intent-based keyword research in the right way?
I sat down with @kamaraj from @kissflow to talk to me about this topic
I drilled him with the following questions
00:00 – Intro
01:33 – What is a Keyword
02:30 – What is intent-based keyword research?
06:49 – How to do intent-based keywords research and How to segment intent-based keywords?
08:55 – Best tools to use to do keyword research and tools to spy on your competitors
11:09 – What type of content to create for your funnel based on intent keywords?
15:50 – Rapid Fire
– What is that one important factor that will help to rank for highly competitive keywords?
16:30 – Career advice for digital marketing freshers
18:02 – How to get started, online courses, as a Digital Marketer
20:14 – Should digital marketers/SEO experts be good writers?
21:58 – How often to update blogs that are ranking high
23:01 – Advice for Listeners
24:05 – Outro
If you are someone who’s looking to go all-in on keyword research, you should watch this video first.
Reach out to Kamaraj on LinkedIn: /
Tools mentioned in this video:
Google Keyword Planner
SEMRush
Ahrefs
AnswerThePublic
Ubersuggest
Also, make use of Google SERPs – Google highlights relevant or sematic terms in SERPs itself and take the ‘People also ask for’ category.