Ad Boost
In this episode of the Marketing Boost Solutions, Captain Marco interviews social media expert, co-founder and owner of DLA ignite, Adam Gray. They discuss the changing behaviors of consumers and how traditional marketing methods are no longer as effective. Adam emphasizes the importance of building relationships with people rather than just brands and explains how to effectively use LinkedIn for sales and customer support roles. He helps organizations with its respective teams embrace and maximize social media to deliver increased pipeline & revenue, greater visibility, and higher staff engagement. Adam overall stresses the importance of building business relationships on social media and providing value to potential clients.
Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:
b
Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: b
Find out more about Adam Gray below:
Websites:
Twitter: a
LinkedIn:
Timestamps:
Changing consumer behaviors [00:06:29] Adam Gray talks about how traditional marketing methods are no longer as effective due to changing consumer behaviors.
Marketing messaging [00:07:26] Adam Gray discusses how marketing messaging has become too focused on selling products and not enough on solving problems.
The Power of Social Media [00:08:20] Adam Gray explains how social media is a platform to make people know and like you, and how people engage with those they follow and like.
Relationships Matter [00:14:08] Adam emphasizes the importance of building relationships with people, not just brands, and shares a surprising statistic about Cristiano Ronaldo’s Instagram followers.
Power of Personal Content [00:14:58] Adam explains why personal content on social media is more effective than company updates and how organizations can empower their employees to tell their stories.
Importance of Human Connection [00:21:43] Adam Gray explains how personal interests and connections can be starting points for conversations and how completing a profile that makes you look interesting and approachable is key.
Creating an Attractive Profile [00:23:12] Tips on how to create a LinkedIn profile that makes you look attractive, interesting, and knowledgeable.
Investing Time in LinkedIn [00:25:55] The investment of time needed to navigate LinkedIn, search for the right contacts, and engage with them, and how it compares to the time spent on traditional marketing methods.
Building your network [00:27:47] Adam explains the importance of building a strong network on social media and how every person you connect with strengthens it.
LinkedIn for B2B [00:30:54] Adam explains why LinkedIn is crucial for B2B businesses and how it provides an almost unlimited amount of space to put your content. He also mentions the importance of being on Twitter to become a recognized influencer.
Growing an audience on Twitter [00:33:52] Adam explains how to grow an audience on Twitter by sharing good content and engaging with people.
Choosing the right social media platform [00:35:34] Adam advises businesses to choose the right social media platform based on the type of content they can create as a byproduct of their business.
Sales Navigator Notifications [01:01:24] Adam Gray advises people to clear out old searches and stop following everyone to begin with. He suggests using Sales Navigator as an effective way of connecting to new people and setting alerts for people you want to woo.
Building relationships [01:06:04] Adam explains the importance of building relationships and how social media is about being social, not just targeting people.
Qualifying leads [01:06:50] Adam discusses the importance of qualifying leads and how it’s not about qualifying people in or out, but rather qualifying them in or in later.