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In this episode of the Marketing Boost Solutions, Captain Marco interviews creative and visionary business leader, Daniel Krikorian, as he inspires us with his success story of how he headed one of the fastest-growing wedding company services. He shares his entrepreneurial journey through creating unique and magnificent wedding experiences; combined with incredible, compelling, and impactful customer-centric culture. This talk also covers the importance of automation and technology in building a successful business, as well as tips on using incentives to increase sales and customer satisfaction.
Daniel centered on producing promotional digital media. He project-managed all aspects of video production, designing and delivering compelling and visually exciting storytelling. Leading the creative process gave him the tools to drive consumer action and engagement expertly and suited him with the tools needed to build his endeavor. Ingrained in 3 main pillars; affordability, communication, and quality of service and by recruiting the right talent, his company quickly became the fast-growing wedding service in the region, reaching sales over $1million. The company’s strength lies in a solid, specialized team trained for several years in crafting unique and magnificent wedding experiences. As a passionate advocate of diversity and inclusion, Daniel aspires to accomplish great things in life and is enthusiastic about helping individuals thrive through mentoring and continuous learning. Overall, the episode provides valuable insights for entrepreneurs in the wedding industry and beyond.
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Find out more about Daniel Krikorian below:
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Timestamps:
Daniel’s success in the wedding industry [00:00:38] Daniel shares his experience in the wedding industry, including the establishment of his company, and its growth to become one of the fastest-growing wedding companies.
Challenges in the wedding industry [00:06:05] Daniel discusses the challenges and inconsistencies in the wedding industry, particularly in pricing and service quality, and how his company aims to provide affordable, quality service to customers.
Current Trends in the Wedding Industry [00:13:31] Daniel talks about the current trends in the wedding industry, including the fluctuation in the market due to the end of the COVID-19 pandemic, the rise of micro weddings, and the focus on experience over financial distress.
Success and Learning from the Market [00:25:32] Daniel talks about the success of his business and how listening to the market has helped him make adjustments to better serve his customers.
Opportunities in Economic Despair [00:43:32] Daniel shares his advice for entrepreneurs, emphasizing the opportunities that arise during economic despair and the importance of taking advantage of them.
Pivoting to Weddings [00:49:25] Daniel talks about how his business, B. Remembered Weddings, came to be and how they pivoted to the wedding industry due to the impact of COVID-19 on small businesses.
Incentivizing Lead Generation [00:56:08] Using incentives such as hotel savings cards and honeymoon packages to generate leads and compete with wedding industry platforms.