Ad Boost
Discussion Points:
1.) Awareness, the primary objective of integrated marketing communications, is the recommended focus of businesses or products in their early life stages. Advertising online to improve awareness is what’s highlighted in this video.
2.) It is better to create and manage campaigns via Facebook Ads Manager vs regular boost posting on Facebook page timelines.
3.) Different business objectives can be achieved using a campaign or a combination of two or more in Facebook Ads Manager, despite a limited budget and with dependence on the business type or industry to be promoted.
4.) Testing different campaigns within a certain timeline can help the business evaluate better Facebook marketing approaches subsequently.
References:
Corporate Finance Institute, 2015, “Product Life Cycle – The stages that a product moves through the marketplace”,
(accessed October 30, 2021)
Facebook for Business, “Ads Manager – Create and manage ads on desktop and mobile.”,
(accessed October 29, 2021)
Lua, Alfred, “The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads”,
(accessed October 30, 2021)
Disclaimer: This video is created as a requirement for the Integrated Marketing Communications course in DLSU’s Master of Marketing Communications program.